1981 (cont.) – A
superior image at the highest edge of the market supported by the
after sales service for the first time in the market, all put in a
fine frame of marketing and advertising campaigns for the first time
ever.
1984: Succeeded
in establishing an extensive distributor and reseller network
depending on:
Opticians responding to client demand.
Retails shops catering to demand for
imported, exclusive goods.
1980: Established a wholesale company, which
faced complete lack of brand awareness and little product knowledge at
the consumer’s end
1981: The first Baraka
Optics store was opened, pioneering the concept of "exclusive eyewear
boutique".
This Store introduced:
- sophisticated lens/brand names
- attractive, elegant displays and store decoration
Over the Years, Our
Success has been the result of:
-Solid sales and
marketing strategies, which directly targets our quite limited A and
B-tt- market segments.
-Extensive advertising
platforms using above and below the line communication channels.
Active presence in
consumer market events including fashion shows, event sponsorship and
international exhibition participation.
-Market research, which
allows us a deeper (better) knowledge of consumer perceptions and
demands.
-The strong business
affairs with our distributor and reseller partners.
Baraka Optics: The
Market leader in the exclusive eyewear scene throughout 1990s
Baraka was the first to identify the tremendous market potential and
great demand for high quality, fashionable eyewear in Egypt.
Started as a very small
player, Baraka Optics is now the market striker with a retail chain of
15 shops and a thriving wholesale network.
We are proud to say
that among our target groups, Baraka Optics has become a household name
known for its elite image and superior products.
